Last updated: 28 November 2017

This Privacy Policy tells you how and why we collect your personal information. Note that any capitalised terms not defined in this Privacy Policy have the meanings set forth in our Terms of Service

This Privacy Policy applies to information we collect about:

  • visitors to our websites and those who subscribe to our newsletter

  • people who use our services

If you have any comments or questions about this Privacy Policy, feel free to contact us at support@whitefusemedia.com.

1. Visitors to our website

1.1 Collecting information

We may collect, store and use the following kinds of personal information:

  • information about your computer and about your visits to and use of this website;

  • information that you provide to us for the purpose of registering with us;

  • information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters.

1.2 Cookies

A cookie consists of information sent by a web server to a web browser and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We use Google Analytics to analyse the use of this website.  Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers.  The information generated relating to our website is used to create reports about the use of the website. Google will store this information.  Google's privacy policy is available at http://www.google.com/privacypolicy.html.

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies.  For example, in Internet Explorer, you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector.  Blocking all cookies will, however, have a negative impact upon the usability of many websites.

1.3 Using your personal information

Personal information submitted to us via this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.

We may use your personal information to:

  • enable your use of the services available on the website;

  • send you email notifications which you have specifically requested;

  • send to you marketing communications relating to our business which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);

  • deal with enquiries and complaints made by or about you relating to the website.

We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.

2. People who use our services

2.1. Collecting information

When you use the Services, we collect the following information, and use it only as described below:

2.1.1. Account Information. This may include your name, address, email address and phone number. We use this information in the ways you would expect, such as to set up your Account or contact you.

2.1.2. Third Party Account Information. If you use Third Party Services, such as social media or photo-sharing services, you may provide us with your Third Party Services account information, such as your username (note that we don’t store any passwords you use to access Third Party Services). We transmit and may store, such account information, only as needed to provide the Services, and only in accordance with the terms and policies of the Third Party Services.

2.1.3. Payment Information. When you initially provide or update your payment information, we transmit it via an encrypted connection to our Payment Processors, Stripe and Go Cardless. We don’t store your payment information.

2.1.4. Communications With Us. When you send us emails or other communications, such as customer support inquiries, we maintain those communications and their contents so that we can resolve your inquiries or otherwise assist you.

2.1.5. Files You Provide Us. When you use the Services, we store, process and transmit your User Content (such as your photos) and information related to your User Content (such as location tags in photos). We process and store such files and information in order to provide the Services, as described in our Terms of Service.

2.1.6. Usage Information. This includes information about your activity on and interaction with the Services, such as your IP address, your device or browser type, the webpage you visited before coming to our sites and identifiers associated with your devices. This information enables us to analyze how the Services are being accessed and used and to track the performance of the Services.

2.1.7. Cookies And Other Technologies. We use these technologies to do things such as remember your preferences, keep you safe and improve and promote the Services. You can read more about how we use these technologies in our Cookie Policy, which is incorporated by reference into this Privacy Policy.

2.2. Sharing information

When you use the Services, we may share your information only as described below:

2.2.1 Third Parties You Authorize. You can give third parties access to your and your End Users’ information on the Services. For example, you may wish to integrate Your Sites with a third party newsletter service that requires access to the email addresses you collect from your End Users, in order for that newsletter service to send emails on your behalf and at your direction. Just remember that such third party’s use of this information will be governed by the terms and privacy policies of the third party.

2.2.2 Following The Law. We may disclose your information to third parties if we determine that such disclosure is reasonably necessary to comply with the law, protect our rights or prevent fraud or abuse of White Fuse or our users. When we receive law enforcement or national security requests for information, we strongly believe in privacy and transparency. We scrutinize such requests carefully and challenge vague, overbroad or otherwise unlawful requests. And when legally permitted, we provide our users with notice that their information is being requested. This notice is provided so that you have the opportunity to challenge such requests.

2.2.3. Others Working For White Fuse. White Fuse uses certain trusted third parties to help us provide, improve, promote and protect the Services. For example, we may use third parties to help us provide customer support, manage our ads on other sites or assist with data storage. These third parties may access, process or store your information to perform tasks only for the purposes we’ve authorized, and we require them to provide at least the same level of protection for your information as described in this Privacy Policy. We also may share with third parties aggregated or anonymized information that does not directly identify you.

2.2.4. Business Transfers. If we're involved in a reorganization, merger, acquisition or sale of our assets, your information may be transferred as part of that deal.

3. Storage of your information

Information that we collect about you may be transferred to and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers or partners. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share this password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your information, we cannot guarantee the security of your information transmitted to our website. Any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

4. Editing and deleting your information

You have the right to ask for rectification and/or deletion of your information. You also have the right to object at any time, free of charge, to the processing of your information and you have right of access to your information. If you would like to exercise any of these rights please contact us as set out below.

5. End User Information

5.1. Collection And Use Of End-User Information

You may use the Services to create or publish Your Sites, and Your Sites may have End Users. We may collect, use or delete the same types of information described in Section 2, above, from your End Users, on your behalf and at your direction, and we treat such information in accordance with this Privacy Policy. We do this in order to enable you to use the Services and to provide, improve and protect the Services. For example, during checkout, you may ask your End Users to provide name, address, email address and payment information so that you can complete their orders.

5.2. Your Relationship With End Users.

You can collect, use or delete your End Users’ information at any time. However, you're solely responsible for complying with any laws and regulations that apply to your End Users’ information, including without limitation the posting of your own privacy policy. We’re not liable for your relationship with your End Users, and we won’t provide you with any legal advice regarding such matters.

5.3. End User Payment Information.

Your End Users’ payment information may be processed via third-party eCommerce Payment Processors with which you integrate your Account, in accordance with such eCommerce Payment Processors’ terms and policies. We transmit your End Users’ complete payment information when they initially provide or update it, only so that we can pass it along to the eCommerce Payment Processors you agree to use. We don’t collect or store your End Users’ payment information.

6. Modifications

We may modify this Privacy Policy from time to time and will post the most current version on our site. If a modification meaningfully reduces your rights, we'll notify you in accordance with the procedures set forth in our Terms of Service.