Smallwood Trust

The Smallwood Trust has been helping women on low incomes since 1886. White Fuse helped to modernise their name, brand and online communication.

Established in 1886, the Smallwood Trust's former name was very long and needed modernising.

Now named after it's founder the charity retains its heritage in a name that's easy to pronounce, spell and remember.


The website clearly displays the currently available grants.


There is a simple self-service eligibility check to avoid unwanted applications.


The impact of previous funding is demonstrated in their work with both individuals and organisations.