Phoenix Futures

Phoenix Futures work nationally to overcome drug and alcohol problems. Growth has brought mergers, brand confusion and a website headache.

We helped consolidate their visual identity and streamline their online communications.

Affirmative, established, understanding

Refreshing and unifying the visual ID

The new key messages helped define the visual identity:

  • Affirmative
  • Established
  • Understanding

The bold illustrative style combined with specially commissioned photography reinforces the hope and possibility that Phoenix Futures offers. The common thread of the journey runs throughout the visual material.

Phoenix Future sub brands

What they had to say:

White Fuse brought a lot of ideas to the table, bringing to light things we would not have considered. The project had a perfect pace and was well managed by Matt and Owen. We're so proud of our new website and can't wait to see the results.

Georgina Watson, Marketing Manager at Phoenix Futures

Brand guidelines colours

Brand guidelines examples

Phoenix Futures icons

Phoenix Futures icons

Ensuring service are front and centre

The heart of the website is the range of national services provided. These are presented on a map and smart directory with simple filters for finding the most relevant option.

Each of the original 4 organisations maintains a branded presence on the website to help aid recognition and trust for existing service users.

50+ services across the nation

Foundation 66 webpage

Phoenix Futures on iPhone