7 steps to mastering SEO for your charity website

To many charities SEO can seem both daunting and intangible. In this post Andy looks at why it matters and shares seven steps for getting started.

These 3 charity Tinder campaigns teach 3 valuable lessons

New social media platforms are emerging all the time, and it's useful to investigate how charities are engaging with them. In this post we draw three lessons from three charities using Tinder, the mobile dating app, to campaign.

6 reasons your charity should be on Tumblr

Tumblr can be a bit confusing. Is it a blog? Is it a social media platform?

The answer is both. And it’s its hybrid nature that makes it a such a great tool for getting your message across.

The micro-blogging platform was founded in 2007, and now hosts over 188 million blogs. Users can follow other Tumblrs, schedule posts, tag posts, and see posts from Tumblrs they follow in a news feed section similar to Facebook. In June 2013 Yahoo bought Tumblr for $1.1 billion....

We donated to 5 different charities. This is what happened.

It's important to approach charity website design from a user perspective, so this week I decided to test out 5 charities by donating £10 to each. Here are the results, with a slideshow of each stage of the process.

5 tips for charities using promoted tweets

If you're a regular reader of this blog you will know that we are Twitter advocates. Twitter Advertising is one of many tools for engaging with audiences, making connections, and promoting action, and it's finally taking off with UK-based charities.

There are three types of Twitter Ads - Promoted Accounts, Promoted Tweets and Promoted Trends.

In this post we’re going to look at tips for using Promoted Tweets with examples of how charities are using them.

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Why we don't pitch for your project

We don’t do pitches anymore.

We used to spend far too much valuable time courting prospective clients when we could have been over-delivering on our existing projects for our fantastic clients.

Instead we prefer to funnel as much time as possible into making amazing things and making our clients thrilled to bits. And it works.

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6 reasons your charity website doesn't work (and what you can do about It)

It's all too easy to build and manage a website that looks beautiful, but is completely ineffective. In this post Andy looks at six key reasons why many charity websites fail along with practical examples and tips for improvement.

Some simple KPIs for your charity blog

If you're investing time into writing a blog, it's imperative that you track the results in order to see how it's impacting your marketing objectives .

The question I'll answer here is what specifically you should be tracking and reporting on and, once you have the numbers, what does it even...

21 questions to ask when writing your digital marketing strategy

Designing a digital marketing strategy can be a daunting task. Here we look at the key questions to be asking throughout the design process and beyond into the implementation stage.

How To brief your web designer: understand the process so you can communicate better

If commissioning a website is new territory for you then you are likely to be on a learning curve. You’re not alone, we’re all learning. Having designed lots of websites for charities we have learned how important it is to understand each other to make progress.

Here we want to share a few insights with you about the web design process that will help you get ahead in your communications and get the very best from your partner agency.

Firstly, what do we mean...

Follow these 7 steps to set up Google + for your charity

Practical guide to setting up your page and getting started: setting up Google Authorship for your bloggers, sharing with circles, checking notifications, getting a custom URL and creating badges to promote your page and gain followers from elsewhere on the web.

17 useful productivity hacks for charities using IFTTT

IFTTT is free to use and can save time in a variety of different areas of work. Here are 17 recipes for those working for charities.

5 tips for writing charity newsletters with CiviCRM

CiviCRM is an open source Constituent Relationship Manager that has been designed with non-profits in mind. An underutilised feature of CiviCRM is its newsletter functionality, which allows users to create, manage, and send mailings to mailing lists.

While there are already web-based email clients that allow you to do this, e.g. Mailchimp, the benefit of using CiviCRM is that all of the data is centralised, including your mailings.

In this post Matt looks at five steps for best practice in getting to grips with Civi newslettering.

New research offers 5 tips for engaging with slacktivism

Since it was coined in 1995 by Dwight Ozard and Fred Clark, the word 'slacktivism' has inspired passionate debate in the nonprofit world.

Identifying your charity website users and designing for them

George gives five steps for how to go about ensuring your website design process has your users at its heart.

What Is Open Source software and what are charities saying about It?

We love open source software, and all the solutions we create for our clients are based on open source applications. In this post I look at what it is, what its advantages are, and what some other chariites are saying about it.

What is open source?

Open Source Software (OSS) is computer software with its source code available to anyone to study, change and distribute - and for any purpose. This right is granted by the copyright holder, usually the first person to develop...

5 digital tools to increase event impact

The nonprofit sector is great at hosting events - from presentations and training sessions to conferences and volunteer meet-ups.

Here are our top pick of tools to help charities ensure that events are having the maximum digital impact possible, relevant data is gathered and analysed to plan for future events, and the impact of the event lives on beyond the event itself.

1. Eventbrite

Eventbrite is the leading event ticketing and...

7 key tips for finding and using good stock photos

High quality, relevant and carefully planned photography can transform a website from a seemingly dull collection of text to a visual feast able to attract attention and direct behaviour.

Photos can tell stories, illustrate points, explain abstract concepts, invoke emotion and create connection with people. In short, the usefulness of photos on your website is not to be underestimated.

Sourcing professional photography for your website can be a daunting and...

8 ways to improve your charity landing pages

A landing page is the first page a user sees when visiting your site, the one they land on. This is not always the home page. Here is our list of core principles on how to design a good landing page, much of which you will be able to implement without a designer or web agency.

5 lessons in marketing from Charity:Water

There’s been a lot of publicity about Charity:Water - both good and bad, but there’s no denying the fact they’re leading the way in nonprofit digital communications.

The New-York based organisation were one of the first nonprofits to post a video on Instagram, they are the sixth most followed nonprofit on Twitter in the world, and they are always at the forefront of online marketing.

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