We recently discussed how to create an online charity network with eBay. If you're looking to simply sell items through your existing charity website then the Shopify ecommerce platform is a great, low-cost solution that integrates seamlessly with your existing website. This post sets out how to start fundraising with the Shopify app on your website in 4 quick steps.
Update: Shopify has now joined the TT-Exchange programme to offer special deals to charities using their software.
The cheapest way to use Shopify
Shopify has a variety of monthly price plans and sales channels, most of which involve a dedicated commerce website. If you already have a website you can embed a Shopify shop for a much cheaper fee than their standard plans. They call it Shopify Lite which costs just $9 per month.
Setup Shopify Lite in just 5 steps:
1. Decide what to sell
This is actually the most time-consuming step but it's important to make a plan before you jump in. Working out your pricing, product variants, stock and delivery method need consideration. Draft all of these details in a document or spreadsheet. Once inside Shopify it's very easy to set these parameters.
2. Create a blank web page
You'll need a page ready into which you will embed your shop. Create this on your website and give it a sensible url (such as /shop) so that it's easy to promote through other channels.
3. Sign up to Shopify
We recommend using the Shopify Lite price plan that costs just $9 per month. This gives you one simple sales channel called a 'Buy button' but this is more than enough to create a fully fledged shop on a page of your website. Shopify manages transactions and fulfilment of orders and integrates the shopping basket right onto your website for a seamless user experience.
4. Create products and collections within your Shopify account
You can create individual products in Shopify and group them into collections. Create a product with a name, description, image and price. Organise the product by assigning it a “Product type”. You can easily duplicate products within your Shopify account, create multiple product types and multiple collections.
5. Copy and paste the embed code into your website page
The Shopify app will generate the embed code for you to place on your website. All you need to do is copy from Shopify and paste within your web page source code. You can embed one product, an entire collection or even embed a product into an email newsletter.
We think it works well to embed full collections onto your website on a single page giving each one a heading. This way, whenever you add new products to that collection they will automatically show up on your website without you having to copy and paste any more embed code.