Tumblr can be a bit confusing. Is it a blog? Is it a social media platform?
The answer is both. And it’s its hybrid nature that makes it a such a great tool for getting your message across.
The micro-blogging platform was founded in 2007, and now hosts over 188 million blogs. Users can follow other Tumblrs, schedule posts, tag posts, and see posts from Tumblrs they follow in a news feed section similar to Facebook. In June 2013 Yahoo bought Tumblr for $1.1 billion. Blimey.
Here are 6 reasons why your charity should get involved.
1. It’s easy to customise
Tumblr comes with free themes and paid themes (averaging around £40), or you can customise a theme yourself. All have customisable HTML. If you’re just starting up as a charity, setting up a Tumblr blog could be a good place to start. With some simple customisation to fit your brand you could be up and running in a much shorter time than using another platform. You can also include pages, and as you grow if you opt for another CMS (like Drupal, yes, we’re biased) you can still keep the Tumblr blog.
2. It offers a variety of content types
No more faffing around with the source code when you’re trying to embed videos. Two clicks with Tumblr and you’re there. If you have lots of content that’s not meaty enough to become a whole blog post, then Tumblr is a fast way to get it out there, and to make sure it’s beautifully displayed.
3. It favours short content over editorial pieces
Short content is more shareable than long, yet many traditional blog platforms are designed for longer content. Not Tumblr. It excels with short content, as blogs from Mercy Corps and Survival International demonstrate.
Having a platform for short-form content will enable your organisation to respond quickly to events and audiences.
4. It’s perfect for sharing user generated content
The Museum of Modern Art’s Teen programme have a Tumblr blog with loads of user generated content, like these visitor slips. If you have letters from supporters or beneficiaries, why not think about creating a dedicated Tumblr blog for them?
5. It taps into existing audiences
With 61% of teenagers choosing Tumblr as their favourite social network, if you are a youth-focused organisation, can you really afford not to be there?
6. It’s great for campaigns
Tumblr blogs work well as distinct entities as well as integrated into your wider charity communications. For this reason, if you’re running a campaign or want to get a concept across to a wide audience, setting up a Tumblr blog could be a good place to start.
World Bank have a Tumblr blog dedicated to Data Visualisation which invites content from others alongside the organisational content.
FilmAid launched a storytelling project hosted by Tumblr making it easy for local communities to get involved.
And finally, not charity, but cause related - who can forget, “I, too am Oxford?"
7. Even Obama gets it
No, seriously. Obama had a message to share with 'the youth', so he took to Tumblr. Read about it here.
Does your charity use Tumblr? Post a link below.