5 digital tools to increase event impact

The nonprofit sector is great at hosting events - from presentations and training sessions to conferences and volunteer meet-ups.

Here are our top pick of tools to help charities ensure that events are having the maximum digital impact possible, relevant data is gathered and analysed to plan for future events, and the impact of the event lives on beyond the event itself.

1. Eventbrite

Eventbrite is the leading event ticketing and registration service - once an event is set-up attendees purchase tickets online and registration on the day is managed through a guest list. An additional bonus is that it can all be done online and through the app.

The service also offers tools to make event sharing easier, and provides reporting on how many people attended the event.

Find out more here.

2. G Hangouts

Google Hangouts provides video conferencing for up to 10 people, for free and without having to to download any software (unlike Skype, which requires software and limits free calls to two participants).

By checking ‘Enable Hangouts on Air’ your event will be live streamed on You Tube, providing an effective way of increasing participation in your event beyond those present. Google will upload a video of the hangout to your You Tube channel after the event, ensuring proceedings are recorded and playable into the future.

Using Google Hangouts also means you can see how many people are viewing the event live, and the You Tube video statistics will enable you to see how many views you’ve had afterwards.

Here's how it works:

3. Twitter

This might go without saying, but if you’re not including a Twitter strategy into your event plan then you’re missing out.

Firstly make sure your organisation is on Twitter, and create a hashtag for the event - you can increase engagement by tweeting prior to the event letting those interested know how they can follow the event live. (See this article for hashtag strategy tips).

Secondly, make sure all your event participants know your Twitter handle, the event hashtag, the Twitter handles of any presenters and speakers, and the details for how to log on to your WiFi.

Finally, get tweeting! Make sure at least one member of your team is live tweeting from the event - retweeting those present, engaging them in conversation, and tweeting what’s happening and the key points people are saying.

4. Storify

We’ve blogged about Storify before as an easy-to-use tool for capturing data and conversations from all around the web and creating stories with the information gathered.

Through writing captions, stories and subtitles for a variety of content on platforms including Instagram and Twitter, data from an event can be gathered together and shared, creating a snapshot of what people were saying around your event.

IRC on Storify

Unlike Epilogger, users are required to manually pull in data while being streamlined it for different stories, and the result is a narrative-based snapshot of an event for sharing.

Stories could be created for:

  • An overview of the event
  • A timeline of the event
  • Information about the speakers with links to their slides and tweets directly related to their presentations
  • Pictures taken during the event
  • Main themes discussed with relevant key conversations on social media

Take a look at how members of the West Midlands Police, West Midlands Ambulance Service, West Midlands Fire Service used Storify to write about their charity 13 peak challenge.

We’d love to hear what tools you and your charity use for organising, facilitating and evaluating events - have you used any of these five tools? Are there others you’d recommend? Let us know.


22 January 2014
Mary Mitchell