Use your website to support fundraising: online donation and supporter signup
We are here to help you attract new online donations, build a loyal donor base and encourage and equip your fundraisers. We will help you raise funds more effectively through an integrated communications strategy with your website at the hub.
Increasing donations by communicating impact and inspiring action
Your website is crucial tool in your fundraising strategy. Through custom design and thoughtful information architecture we develop websites that communicate clearly the positive impact that our clients have. From this foundation, by using clear calls to action it is possible to have a significant impact on the number of your users and supports who take positive action and donate.
Creating a smooth donation process
There is a confusing range of options when it comes to online donation processing. We have helped many different charities to select an appropriate donation process and customise it to keep maximum control over your supporter’s experience while donating. Even how you say thank you is important*.
Pipeline marketing bootcamp
Charities have a lot to learn from businesses when it comes to marketing. We run a 12 month pipeline marketing bootcamp that help you integrate different communication channels and move toward a measured, growing pipeline of supporters and donors. If this is news to you, read our blog on pipeline marketing for charities.
Driving social enterprise
In a challenging fundraising environment we will help you think outside of the box. Have you considered Google Grants, affiliate marketing, selling services, or an online shop? We have experience in all of these areas and can help you consider the appropriate new avenues for increasing donations.
Supporting fundraising applications
How well your website supports your fundraising applications is a tough one to measure. Some funders will look at your website, but others won’t; some will rely entirely upon your laboriously prepared 30 page funding application.
However, if your website clearly communicates the positive impact of your activities this will affect your perception in the sector. No matter how large the funding institution, decision makers are always individuals, and perception counts.
International Justice Mission UK depends on funding and donations from the legal sector. White Fuse has worked with IJM over the last three years to develop an online presence that supports their fundraising in this sector. Over that time their income has more than doubled.
