Using SEO, social media and marketing to increase your charity's public profile
SEO (search engine optimisation)
Search engine friendly websites
All of our websites are built to the very best standards of technical SEO – this means our developers will create your site with automated processes to maximise the potential of ranking higher in search results for the subjects you need to/ are talking about/ something. We will ensure that Google and other search engines can easily search and index your website’s content. This is a crucial first step to distributing your content to a wider audience through search engines.
Search engine optimisation (SEO)
Charity SEO is incredibly important because search engines are the primary method by which people find content. It’s a great way to reach new people. Read more about charity SEO on our blog.
Google and other popular search engines index the content of your site and display your site in search results when it thinks that your content is relevant to the particular search. The key principle of charity SEO is therefore having relevant content of good quality. If you want to be known for something on the web, you should publish content about it.
As part of the website development process we help you consider things like keywords and content development strategy to ensure that you are making appropriate use of the possibilities to raise your profile through search engines.
Email marketing for charities
Email marketing is a powerful tool to help you drive users back to your site. Used well, you can build loyalty and maintain supporter’s interest in your cause. We can help you build an integrated email campaign that will steadily increase the traffic to your site and increase conversions (donations, event bookings, etc).
We worked with A4ID to re-shape the content creation process for the website. By focussing on developing a clear voice in the sector, scheduling regular content and promoting this content both through email and the website homepage we saw a two fold increase in traffic and a marked increase in repeat visits.
Charity marketing: Google grants
Google offers grants to charities that provide a free monthly budget to advertise your cause across its platforms. We manage the application process for you and help you to manage your free advertising campaign.
Social media for charities: strategy and integration
Do you have a strategy for engaging with social networking sites like Twitter, Facebook and LinkedIn?
These sites can be a great, inexpensive, tool for raising public profile. By driving participation and engaging supporters and followers as advocates, a small marketing budget can be magnified. We will integrate your social media strategy directly with your website and help you set up and run a social media campaign to boost awareness and support for your charity.
Successful interaction and storytelling
White Fuse Media has a wealth of experience developing interactive websites. By allowing user generated content you can increase the volume and accuracy of your content and also increase the incentive for followers to share and recommend content to others.
Charities have amazing stories to tell. Are you telling your stories through your website? Have you considered letting your beneficiaries and supporters tell those stories for you? We will help you open the best channels for delivery and interaction. Do you need a blog, or a news site, or a forum or something slightly different? Our proven process of consultancy surrounding your website will ensure you make the right choices first time and our support agreements and a continuing relationship will enable us to suggest improvements and new strategies at the right time for you (as you grow).
Building and maintaining a strong public profile requires consistency in brand voice and image. One of our core services is the brand integration. We help you sharpen your brand and create brand guidelines to help you implement your brand consistently across all communication channels.