Charity websites as a tool to engage a diverse audience

As a charity your website must engage a far more diverse audience than the average business, but you still need to measure results. Accessibility is also key. This is a challenge that we address though a range of tools and resources. It requires clarity of focus, lots of planning and use of appropriate technology.

Charity websites: user mapping and goal setting

Through workshops and research we work closely with you to understand the nuances of your target user groups. Prioritisation is crucial. The work done at this stage will feed into the design and content structure of your charity’s website.

Goal setting ensures that you can measure the impact both of your initial investment in the development process but also your on-going communications work.

Stakeholder engagement

Resist the temptation to guess what your users want. Just ask them!

We will guide you through a range of techniques to get people’s input on the website design. This will also hugely increase stakeholder buy-in and always improves the end result.

Custom design

Our custom design process ensures that different users are drawn into the site and can find what they want.

Targeted website functionality

Fundraising resources for supporters; service information for service users; and impact assessment for funders: these are all examples of targeted website sections that can allow you to engage with particular user groups. Our websites will give these areas specific design input and planning. It may also be appropriate to restrict them by introducing a website registration system, which can be easily achieved through the Drupal content management system.

Accessibility

Your charity website should be accessible to those with disabilities, visual impairment or learning difficulties. Accessibility  occasionally means making sacrifices, but we think it’s worth it.

We don’t charge extra for accessibility. Accessibility is essential and we make it a priority in all of the websites we develop. It’s also great for search engine optimisation.