We recently discussed how to creating an online charity network with eBay. If you're looking to simply sell items through your existing charity website then the Shopify ecommerce platform is a great, low cost solution that integrates seamlessly with your existing website. This post sets out how to start fundraising with the Shopify app on your website in 4 quick steps.
Which Shopify plan to go for
Shopify have a variety of monthly price plans and sales channels. We’ll be looking at the cheapest which gives you one channel, the Shopify Buy Button. This works perfectly for those who already have a website and want to fundraise within it.
Fundraise with a buy button in 4 steps:
1. Decide what to sell and make a shop web page
Fine tuning the of price, product variants, stock and delivery can be time consuming work that you need to think through carefully. Shopify makes it easy to set these kinds of parameters but it's best if you already know what they should be by drafting everything in a spreadsheet. Create an empty page on your website ready to embed the Shopify code and promote your shop by linking to this page from elsewhere.
2. Sign up to Shopify
We recommend using the Buy Button price plan which costs just $9 per month. There is a 14 day free trial option so you can try it out and see if it works for you. Shopify manages transactions and fulfillment of orders and integrates the shopping basket right onto your website for a seamless user experience.
3. Create products and collections within your Shopify account
You can create individual products in Shopify and group them into collections. Create a product with a name, description, image and price. Organise the product by assigning it a “Product type”. You can easily duplicate products within your shopify account, create multiple product types and multiple collections.
4. Copy and paste the embed code from Shopify onto your website page
The Shopify app will generate the embed code for you to place onto your website. All you need to do is copy from Shopify and paste within your web page source code. You can embed one product, an entire collection or even embed a product into an email newsletter.
We think it works well to embed full collections onto your website on a single page giving each one a heading. This way, whenever you add new products to that collection they will automatically show up on your website without you having to copy and paste any more embed code.