The most important part of your website is your content. It's your content that will keep people's interest and build in them a desire to take action.
Our free online guide to Content Strategy That Leads to Action steps through the process of creating a strategy for your content that you can analyse and measure. The guide helps you:
- Set your objectives
- Map out your desired user journeys
- Understand landing, interim and action pages
- Take users on a journey from attention to action
- Create a simple sitemap for structuring your content
User journeys are not just practical, they are also emotional. As a user progresses through your website you need to move them through four stages: