Charity Digital Roundup 16th August 2013

Third Sector Excellence Awards shortlist announced

The best website category finalists are Breakthrough Breast Cancer, Excellent Development, Outlook Care, Lessons from Africa, and Together for Short Lives, while Communications Campaign shortlisters are Durrell Wildlife Conservation Trust for the Lonely Dodo, Miscarriage Association for the Blue Envelope Campaign, Prostate Cancer UK for the Sledgehammer Fund and Refuge for Don’t Cover It Up. Which of these are your favourites?

The award night is Thursday 26th September, and tickets can be booked here at an early-bird rate.

 

4 Great Ways for Charities to Use Instagram

Last week we blogged four ways for charities to use Instagram - the photo sharing app with a rapidly growing user base of over 130 million. Here are the highlights:

1. Telling stories direct from the ground

2. Streaming photos at a live event

3. Mixing personal and professional personas

4. Creating and sharing video

We have examples of how each one's been done, and why it works well for charities. Go take a look. 

 

Gmail launches 'Promotions' tab - Charity Marketing Professionals panic

Last week Google introduced a 'Promotions' tab in Gmail, where newsletters and group mailings are automatically filed (meaning they are one more click away from prospective readers). Fear not, say several charity marketing buffs. Here are some top tips on how to ensure your supporters see, and act on, your emails. (More here!)

 

Institute of Fundraising and Charity Finance Group to produce guidance on online giving platforms

Following the suspension of the donations platform Charity Giving, these two organisations announced last week that they are working together to produce guidance for charities about using online giving platforms and payment systems. The guidance will explain how the online donation process works so that charities can do their best to ensure their money is secure, and it will also cover good practice in online payment systems. Hooray!

 

Should charities focus more on stealing market share from the corporate sector?

Our Managing Director has been mulling this question over, with some help from this TED talk.

 

Charities should be getting people to give more, full stop. Not just diverting giving between charities.The sector should focus more on diverting people's spending from consumption to giving. Companies invest millions in creative and scientific marketing strategies. They convince people that they will be happier if they buy more. This is our competition. The charity sector should lead the way in understanding how and why people spend money. Only then will charities succeed in changing consumer behaviour.

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About the Author

Digital Resources Coordinator
Mary is a digital storyteller supporting charities to communicate better online with an emphasis on story and strategy. She guides our content and resource creation to ensure we’re creating the best solutions for our clients.