Blog: Social Media

How To Design a Charity Social Media Strategy That Gives a Tangible Return on Investment

25 April 2017

I have been in many trustee meetings where reports declare the ‘success’ of their social media strategy based on the ‘evidence’ of tweets and followers. Social networks are far too established now for this behaviour to continue to be accepted.

This post identifies the need to move beyond assessing the effectiveness of a charity’s social media strategy by measuring outputs like followers, re-tweets, etc. Of course these identifiers are relevant, but they must be grounded in a...

5 Great Social Media Apps for Charities

24 July 2016

One of the ways to power up your social media activity is to integrate with apps that help automate common tasks. Lots of these apps (mostly free!) intergrate well with Twitter, and not only serve to make the lives of charity professionals easier, but increase their impact and influence.

5 Great Ways for Charities to Win With Instagram

12 February 2016

No longer just an app for individuals, charities are getting on board too, connecting followers with their cause and reaching out to new people. Here's how you can make Instagram work for you.

7 Twitter Tips For Charities - How to Write Better Tweets

20 January 2016

Could your tweets be better? More engaging? More discoverable? More retweetable? Remind yourself of these 7 simple tips to writing a better tweet. Plus we've created an easy infographic to keep and share!

3 New YouTube Ideas for Your Charity

26 February 2015

YouTube is 10 years old. In this post we look at three new ways of campaigning on YouTube and share suggestions for how your charity can adopt them.

Your Charity Should Only Invest In LinkedIn If These Six Criteria Apply

26 November 2014

If you’re strapped for time and resources and already engaging on multiple social platforms, do you really need to use LinkedIn? Mary proposes six criteria to judge whether your charity should get involved.

6 Reasons Your Charity Should Be On Tumblr

2 September 2014

Tumblr can be a bit confusing. Is it a blog? Is it a social media platform?

The answer is both. And it’s its hybrid nature that makes it a such a great tool for getting your message across.

The micro-blogging platform was founded in 2007, and now hosts over 188 million blogs. Users can follow other Tumblrs, schedule posts, tag posts, and see posts from Tumblrs they follow in a news feed section similar to Facebook. In June 2013 Yahoo bought Tumblr for $1.1 billion....

5 Tips For Charities Using Promoted Tweets

7 August 2014

If you're a regular reader of this blog you will know that we are Twitter advocates. Twitter Advertising is one of many tools for engaging with audiences, making connections, and promoting action, and it's finally taking off with UK-based charities.

There are three types of Twitter Ads - Promoted Accounts, Promoted Tweets and Promoted Trends.

In this post we’re going to look at tips for using Promoted Tweets with examples of how charities are using them.

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Our 5 Favourite Charity Pinterest Boards

30 September 2013

If you love images, you’ll love Pinterest . It’s really easy to use and is full of creative and imaginative suggestions for your charity or nonprofit ~ it also can easily end up being a big driver of traffic to your site if you are posting the right sort of things and can be a really useful channel for raising awarenes of your cause or campaign. Here are 5 brilliant examples of charities using pinterest really well - grab some inspiration and...

How to Get More QUALITY Followers on Twitter

19 October 2012

Twitter has to be a central part of almost every charity's strategy for social media engagement. It has a MASSIVE user base, it's easy to use and it can be a very cost effective method of promotion. I'm sure people judge your success by how many people follow you, and I'm sure you would like to have more people follow you - goes without saying really doesn't it?

Luckily getting tons of followers is really, really easy - which is how come 'social media gurus' all have 20k+ followers....