The White Fuse Media Blog

A great source of information for charities. Our experts in the field share their knowledge and discuss social media, branding, marketing, SEO, design, user experience, fundraising, online tools and services...
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Jun 14
Crispin Read's picture
by Crispin Read
(Head of Technology)
Charity web roundup 14 June 2013

Here’s a quick roundup of what we’ve been reading (and writing) this week:

NonProfit Infographic of the week

Our favourite Infographic this week was one by non profit hub ‘Online Fundraising is the Future’, Andy had some comments about using the info as part of an integrated comms strategy:

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Jun 11
Andy Pearson's picture
by Andy Pearson
(Managing Director)
Why online fundraising should shape an integrated communications strategy

One of the key challenges our clients face is the range of options in front of them. More than ever, there is a plethora of ways to 'promote your charity online'. But time is always short and it can be really difficult to know to how to best invest your valuable time. The danger is choice paralysis. 

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May 15
Tash Page's picture
by Tash Page
Infographic: why Drupal is great for charities

Drupal is an open source content management system. Since coming into the world in 2001, it has become the CMS platform of choice for thousands, thanks to its usability, stability and strong sense of community spirit. Anyone can use it - from individuals creating personal sites, to large corporations creating company sites. As of December 2012, over 808,000 sites were using Drupal. That’s a lot of sites!

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May 08
Tash Page's picture
by Tash Page
What makes a great charity website?

I found a website which I think perfectly sums up all the components of a really fantastic charity website:

ONE

So, What makes one.org so great?

It adheres to one of the most important rules of design and content creation:

KISS (Keep. It. Super. Simple)

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May 02
Crispin Read's picture
by Crispin Read
(Head of Technology)
Charity website usability checklist

This is a write up of the presentation I gave at the Enlighten Conference yesteday on usability.

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Apr 24
Andy Pearson's picture
by Andy Pearson
(Managing Director)
The new quicker way to get gift aid

Gift aid is crucial for charities. Most charity donors are tax payers and charities can get an extra 25% on these donations. For most charities that is a lot of money! This week HMRC launched a radically overhauled system for claiming gift aid.

The basics of the new gift aid system

How to claim

From this week charities can claim gift aid online. In fact, there are three ways they can now claim:

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