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2011

Nov 29

by Owen Roseblade

(Creative Director)

Charities: How to improve on your existing branding

Here are four quick tips on how you can stay on top of your own existing brand.

1. Write some rules

Keep off the grass

We at White Fuse Media spend quite a bit of time creating detailed brand guidelines for our clients but there’s no reason why you can’t create your own slim line version in few hours.

To maintain visual consistency across your various channels of communication try writing your own brief set of rules and circulating them around your team.

Here’s what we suggest including:

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Nov 16

by Andy Pearson

(Managing Director)

Marketing for charities: ‘pipelines’ and ‘funnels’ a jargon buster

The jargon of ‘pipelines’ and ‘funnels’ has become mainstream in corporate sales speak. What does this mean? Are the same concepts useful for charities?

Pipelines & Funnels

The basic idea of a pipeline is that people come in one end and, if they reach the other end, they are now a client.

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Oct 21

by Andy Pearson

(Managing Director)

Charity websites developed with Drupal

Since we love working with charities and love working with Drupal we often wondered how many of the big charities out there had also decided to use Drupal to power their website. So, we put together this list (built by various agencies) and then thought we would share it! Let us know if you think there are any notable ommissions.

Asthma UK:

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Oct 20

by Andy Pearson

(Managing Director)

How to prepare a contract with your website designer

handshake image

Contracts are often long and full of scary jargon. We are about to dispel some of the mist that surrounds contracts for website design.

Contracts don’t need jargon

A contract is just a legal word for an agreement between two parties that both parties intend to be legally binding. It doesn’t have to be signed. It doesn’t even have to be written.

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Aug 31

by Crispin Read

(Head of Technology)

Charity SEO - why bother?

For many companies, search engine traffic is their lifeblood. They sink or swim on the new leads and enquiries that arise from someone finding them on a search engine.

For charities, the direct benefits of promotion through search engines are less obvious and as a result search engines are sometimes a neglected communication channel.

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Aug 31

by Andy Pearson

(Managing Director)

Charity SEO - how to

This post explains in simple terms how charities can improve their reach and impact through search engine optimisation (SEO).

If you are wondering whether charities should invest their time in SEO then have a look at the previous post: charity SEO – why bother?

There are two distinct elements of successful SEO: content and page rank.

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Jul 25

by Owen Roseblade

(Creative Director)

Colourful charity websites

There’s so much choice now when it comes to colour on the web. There were days when you had just 256 to choose from, blue was blue and green was green. Now countless tints, shades and combinations can make for a more uniquely defined identity but greater choice rarely makes for easy decisions.

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Jul 21

by Andy Pearson

(Managing Director)

10 reasons why charities should use Drupal

1. Open-source

Depending who you are, this is either blindingly obvious or double-dutch. Those in the first category can gracefully skip to the next point!

Open-source software is software with a code base that is available for public use. This means that developers can use this code without paying for it and can modify it for their own purposes. Because Drupal has been open-source for over 10 years, a huge community of developers has grown around it who not only use the code but also their improvements available to others.

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Jul 05

by George Young

(Production Director)

Multi-language websites with Drupal

Over the past couple of months we've been using Drupal to make a website that contains both English and Arabic content. Here's a little bit of information which might help somebody involved in a similar project in the future.

The challenge

We needed to build a website that could store and present content in both English and Arabic. Each website would have completely localised text and images, with different site maps. The website layout would be flipped horizontally so that the navigation would work well for right-to-left Arabic content.

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Jun 23

by Andy Pearson

(Managing Director)

Social media start up guide

Step 1 – remember your objectives

What are you trying to achieve? Social media may be new and it may even by useful, but it is not an end in itself. Social media is still media. Don’t confuse it with the message!

You probably want to raise money, engage volunteers or attract good staff. Fine, but you need more detail if you are going to engage with social media sensibly. Remind yourself why your charity is different from the 250,000 other charities in the UK that also want to raise money, engage volunteers and attract good staff.

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Jun 01

by Owen Roseblade

(Creative Director)

The power of consistent branding

Boring and predictable is not all bad. OK well boring might be but predictable certainly isn’t.

Have you ever considered that most people who come into contact with your charity will only see a tiny percentage of everything you produce?

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May 08

by Andy Pearson

(Managing Director)

Examples of British Drupal websites

There are tons of examples of high-profile American websites built with the Drupal content management system (our CMS of choice) but here are a few British ones we like.

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Apr 30

by Andy Pearson

(Managing Director)

TeamworkPM project management software review

It’s likely that anyone reading this is looking for a project management solution. If you’re anything like us, it’s also likely that you’ve tried a number of options before.

We certainly have – to be honest, it was starting to get embarrassing how many we’d tried! But we now seem to have settled, so we wrote this review to help you think through the project management software on offer and make a good decision.

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Apr 03

by Andy Pearson

(Managing Director)

Calls to action on charity websites

This article is about making your website better.

The starting point is you thinking about what that means. Ask yourself ‘what would it look like for my website to perform better’?

More activity

We mainly work with Charities. Charities want to change the world for the better but to do this they want certain things to happen:

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Feb 17

by Andy Pearson

(Managing Director)

beginner's guide to fundraising standards

The top 1,000 fundraising charities receive over half of all fundraising income. This represents a huge opportunity for smaller charities to increase their fundraising.

But what are the dos and don'ts of fundraising? If you are intending to do more fundraising this post should give you some guidance on how to do it responsibly.

The basics

Regulations on charity fundraising in the UK are voluntary.

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Jan 07

by Andy Pearson

(Managing Director)

Website hosting for charities - a beginners guide

The purpose of this article is to help those who are relatively new to websites and hosting to get their heads round the topic. We build a lot of websites for charities but the material here should be applicable to any website project.

The basics of hosting your charity website – a dummy’s guide

Simply put, the World Wide Web is a vast collection of computers connected to each other. A set of protocols allow people to access the information stored on these computers by typing in addresses (such as www.whitefusemedia.com).

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2013 (6)
2012 (19)
2011 (16)
2010 (11)
2009 (6)

2011

1. Write some rules

Pipelines & Funnels

Asthma UK:

Contracts don’t need jargon

1. Open-source

The challenge

Step 1 – remember your objectives

More activity

The basics

The basics of hosting your charity website – a dummy’s guide

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