Charity branding

Branding is about communicating who you are and what you stand for.

A consistent and coherent brand is more than just a new logo. It is a foundation that will allow your charity to communicate its identity to the outside world. It will increase the impact and effectiveness of everything you do.

Do you need a rebrand?

How branding relates to your charity’s website

For many organisations, especially charities, the website is the hub for all communications. Everything points people back to your website. The website is the most comprehensive source of information about your organisation and the most significant point of interaction for most stakeholders.

Creating an effective marketing strategy relies on seeing the website as part of something larger; part of an integrated set of marketing activities. The foundation of this is your brand.

What does branding cover?

Brand values and distinctives

What makes your charity tick? What are your motivations? How does your charity differ from others in the same field? Why should people pay attention to you? The answers to these questions feed into all kinds of organisational priorities and we help you to shape them into a set of brand guidelines.

Logo

The most obvious outcome of your rebrand will be the new logo. This should be a distillation of your brand values and distinctives. It will also be a tool to unify all of your communications.  

Typography

Fonts have their own character and personality. Selecting the right font for the right job will strength your communication messages. The branding guidelines will direct you on how to use fonts neatly and consistently in everything you do.

Colour

It is really helpful to have a master source of your precise brand colours and acceptable tints. We will also guide you on how to use different colours together to achieve different purposes.

and there’s still so much more…

If you have the time and budget your branding process can encompass ‘tone of voice’, key marketing messages, photography and video.

Brand guidelines

All of the progress we make on your brand will be consolidated into a set of brand guidelines. This is a crucial tool to help you manage the consistent implementation of your brand. This will also be a living document that evolves as you grow.